Finding Sound Group Health Insurance Leads
Group health insurance leads are used by health insurance agents to generate business. These leads come from businesses that are in the market for group health insurance. That’s what makes these leads so valuable to agents. Because an agent’s reputation and livelihood rests on the amount of business they bring in, they spend hours on the phone trying to find their own leads. An employer who’s actively looking for insurance services helps a broker cut to the chase.
Insurance leads are as old as the business itself. Struggling to stay ahead in the game, brokers were constantly on the lookout for new consumers. This often meant cold calling potential clients. Showing up at their office and, at the very least, leaving a card and some information. Agents begrudgingly shared information. The so-called grapevine was important, as even a kernel of information could open up a new and much-needed business relationship.
The first services to create leads pretty much did the same thing any broker might; except their sole purpose was to take that information and offer it to brokers. For a fee, these companies did all the extensive legwork locating the businesses that actually wanted what agents were selling. Of course, prior to the internet, this was a daunting task and leads could grow old in a matter of days – sometimes hours.
With today’s technology, good, dependable group health insurance leads – coming voluntarily from self-motivated businesses – can be immediately routed to an email address. Agents can react to leads within minutes of receiving them. Businesses looking for group health insurance could quickly be in contact with a broker. There can be access to databases consisting of nothing but businesses in the market for group health insurance.
Employers are looking for high-quality and comprehensive insurance for their employees. Small business in particular, most likely lacking any sort of human resources department, will be looking for a streamlined process that won’t take up too much of their time. A leads service can save them the frustration of footwork, bringing the providers to them as opposed to seeking them out.
Thanks to web-based services, becoming a lead and finding one has become an incredibly easy process. An employer needs to only complete an online questionnaire about their business. Quite literally the moment that form is finished, it will be routed to agents for response in real time. The lead is dated and time-stamped. That information will also be added to a database that is constantly viewed by brokers and insurance companies.
Where Do Leads Come From?
For the most part, group health insurance leads acquired online are generated online. There are, as discussed above, businesses that go to these services looking for insurance providers. Services pore through search engines, health related websites, and other internet-related resources. They research new businesses in specific areas that are likely in need of group health insurance plans, and, in turn, connect them with that area’s best brokers.
There are many companies on the web that offer leads. Purchasing quality leads isn’t just a matter of signing up with them. Success is directly related to the company’s ability to generate good leads. Try to find out how long they’ve been in business. Check them out with the state’s Better Business Bureau. Make sure they have a policy for replacing bad leads. Whether you’re paying a fee or per lead, the service has no right to hold you responsible for a lead that isn’t viable. An indicator of a reputable service is they replace bad leads and do so without difficulty and quickly.
Are Leads Exclusive?
Good leads are hard to come by. A broker wouldn’t necessarily want to share them. Unfortunately, services may shop a lead to more than one agent. This, of course, decreases the value of the lead to each agent. Investigate their policy. If only for a limited time, that lead could be offered to you exclusively for a fee.